Packaging Guides · 1 min read
A cohesive skincare collection begins with the details.
Think across bottles, jars and closures to build a collection that feels consistent, from the shelf to the hand.
MCPA Journal · Packaging notes
Map the collection before choosing containers
List the products in your proposed range and their target capacities. Describe how each product should be dispensed and the intended user experience.
Review the containers as a family, while allowing each formula and application to have its own requirements.
Create a shared visual language
Use a consistent approach to color, logo placement and typography. Decide which visual details should repeat across different container shapes.
Review physical samples together to understand their relative scale and appearance. A collection can look different in the hand than it does in separate product photographs.
Evaluate each configuration separately
Confirm the selected material, closure and decoration for each item. Arrange the relevant formula compatibility and filling evaluations before production approval.
Record the approved configuration for every product so that a coordinated appearance is supported by clear individual specifications.
Bring your packaging brief into focus.
Discuss your format, sample requirements and next steps with MCPA.
Discuss your project