A better packaging brief starts with the right questions.
From your product concept to your sample requirements: put the details that matter into a clearer packaging brief.
Read the articleTHE MCPA JOURNAL
Good ideas.
Better packaging.
Fresh perspectives on cosmetic packaging.
Practical questions. Considered details.
A clearer starting point for your next collection.
THE EDITOR’S PICKFEATURED INSIGHT
A better packaging brief starts with the right questions.
From your product concept to your sample requirements: put the details that matter into a clearer packaging brief.
Read the storyEXPLORE THE JOURNAL
A little insight. A clearer next step.
Thoughtful starting points for your packaging project.
6 articles
Ideas for beauty brands & packaging partners
Choosing a compact that fits your beauty collection.
Look beyond the silhouette. Bring the format, components and opening experience into the same conversation.
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Color, logo, finish: making an existing package your own.
Turn a visual direction into a more useful conversation about color references, artwork and sample approval.
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Existing mold or private mold? Start with your brief.
Clarify what needs to be distinctive, what can stay familiar and which development questions to ask first.
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A cohesive skincare collection begins with the details.
Think across bottles, jars and closures to build a collection that feels consistent, from the shelf to the hand.
Read the articleBefore production: a clearer way to review your sample.
A simple framework for discussing appearance, components and the questions that still need an answer.
Read the articleFROM READING TO CREATING
Your next idea.
Made tangible.
Take a closer look at our collection, or bring your packaging brief into the conversation.
Keep the collection close. Explore formats and possibilities in our packaging catalog.
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